The University of Melbourne
Founded in 1853, The University of Melbourne is Australia’s leading university and ranks 14th globally. Known for its international focus, the university excels in research aimed at addressing the most pressing social, economic and environmental challenges. With a reputation for academic excellence and strong global connections, The University of Melbourne stands as a leader in higher education.
- Unique Curved LED
- Aurora Signage
- Operational Simplicity
The University of Melbourne enhances its merchandise store with eye-catching, curved Aurora LED signage.
The University of Melbourne wanted to revitalise their merchandise store with an innovative signage solution that would not only represent the university’s prestigious brand but also serve as a visual focal point inside the store. With the goal of creating a unique and engaging display, Vision One Technologies was brought in to turn this vision into reality. The project required a custom signage installation that would blend seamlessly with the store’s design while offering optimal visibility to passersby.
- Brand Enhancement: Create a striking signage solution that reinforces The University of Melbourne’s brand identity and attracts attention from store visitors.
- Custom Signage Design: Develop a signage system that seamlessly integrates with the store’s interior layout, utilising flexible, curved LED technology to match the store’s unique shape.
- Content Flexibility: Implement a system that allows university staff to easily update and manage content, ensuring timely and dynamic messaging.
- Efficient Installation: Coordinate the installation around the university’s operational schedules and adhere to strict project timelines and quality control standards.
- ClientThe University of Melbourne
- DateOctober 2024
- Products UsedAurora Indoor Flexible and Radius Curve LED Display, Scala SMP Series Media Player, NovaStar Taurus TB50 Processor
Crafting visual narratives: a collaborative journey to mesmerising signage.
For this project, Vision One Technologies collaborated with signage consultants Studio Semaphore to design and install a state-of-the-art digital signage system within The University of Melbourne’s merchandise store. The store’s management had clear goals: they needed the signage to be placed inside the store, suspended above the central service desk and visible from various angles, including from busy pedestrian routes outside the store. The design required a visually compelling installation that would serve both an aesthetic and functional role.
After assessing the project needs, Vision One selected the Aurora series of Indoor Flexible and Radius Curve LED Displays as the ideal solution. These ultra-thin (8mm) LED modules are capable of bending and curving up to 180°, making them perfect for the unique carousel-shaped design envisioned by the client. The modular design allowed precise alignment with the store’s ceiling structure, ensuring the signage matched the surrounding architecture.
Bringing an LED vision to life: elevating brand presence and captivating customers.
The installation involved several phases, as the Vision One team worked closely with The University of Melbourne and their appointed builder. Due to the university’s meticulous quality control processes and the need to coordinate with the store’s operating hours, the project required careful planning and extended timelines. Throughout the process, Vision One received significant support from Westan, the distributor of Aurora LED displays, ensuring all technical specifications and documentation were met.
The content for the signage, created by The University of Melbourne’s in-house team, was easily uploaded using a Scala SMP Series Media Player, with content management handled through a NovaStar Taurus TB50 Processor. This allowed for easy control of the content displayed, minimising the need for external training and ensuring smooth operation.
A seamless blend of innovation and identity at The University of Melbourne.
The University of Melbourne’s merchandise store now boasts a custom signage system that delivers maximum visual impact while maintaining a harmonious presence within the space. The successful collaboration between Vision One Technologies, Studio Semaphore and Westan has resulted in a standout digital display solution that enhances the customer experience and elevates the university’s brand. This project exemplifies Vision One’s commitment to delivering bespoke AV/T solutions that meet complex design and engineering challenges.
The dynamic signage captures the attention of passersby, reinforcing The University of Melbourne’s identity.
University staff can easily update the display’s content, ensuring timely and relevant messaging.
The flexible LED design perfectly complements the store’s architectural layout, blending aesthetics with function.
The Aurora LED’s bendable modules ensure a custom fit, creating a striking visual display that adapts to the store’s shape.
