San Churro, Highpoint
San Churro is an Australian-owned chocolateria franchise, specialising in the traditional Spanish delicacy, churros. The churros (Spanish doughnuts) at San Churro are hand-crafted in-store using a traditional recipe and delivered straight from the Spanish churrera to your plate, served with cinnamon sugar and only the best couverture chocolate.
- Digital Signage
- Content Development
- Menu Boards
Next up for San Churro? Highpoint - the digital signage revolution.
Looking to enter the digital menu board space, San Churro contacted Vision One partners Amped Digital to begin their nation-wide rollout, starting first with a test-site installation at their head office. In partnership with the team at Amped Digital, Perth, Vision One were entrusted to deliver digital menu board installation works at San Churro’s recently refurbished Highpoint store in Melbourne.
- Digital Transformation: To transition San Churro from traditional printed menus to dynamic digital displays that enhance the customer experience.
- Enhanced Visual Appeal: To create visually engaging menu boards with 4K UHD picture quality that showcase San Churro’s offerings with vivid colors and clarity.
- Seamless Content Management: To implement a user-friendly, network-based content management system (SignageLive) for easy and efficient updates of menu items and promotions.
- Future-Proofing for Scalability: To design a flexible solution that can easily be replicated across other San Churro locations as part of their national rollout.
- ClientSan Churro/Amped Digital
- DateOctober 2021
- Products UsedSamsung QM Series Digital Signage Display Panels, Vogels Menu Board Bracket, SignageLive Software
Crafting a digital experience: elevating San Churro's visual appeal with vibrant menu boards.
Our technicians installed 4x Samsung QM Series Digital Signage Display Panels in a video wall configuration on Vogels Video Wall brackets. Samsung’s QMR Series provides 4K UHD non-glare picture quality with up to a billion colors for crystal clear, lifelike color and exceptional detail. With an elegant, slim design and a clean cable management solution, these displays are easy to install into any type of environment. Plus, Samsung’s SMART Signage Platform 6.0 and embedded MagicINFO Player S6 media player allow for easy content management and playback, without the need for an external set-back box or PC.
Our technicians also installed 2x 32″ Display Panels at the front counter location for additional signage/customer PoS engagement. To enable content playback, Vision One technicians configured each Samsung panel to generate/extract network-based content from SignageLive via SoC.
- Increased Customer Engagement: The high-resolution displays attract attention, making menu items and promotions more appealing to customers.
- Efficient Menu Updates: The digital solution allows San Churro to easily update menu content in real-time, ensuring accurate pricing and promoting limited-time offers.
- Consistent Brand Presentation: The sleek design of the Samsung QMR Series panels provides a polished and modern look that aligns with San Churro’s brand identity.
- Cost and Time Savings: By reducing the need for printed menus, San Churro saves on printing costs and time spent manually updating static boards.
The installation of digital menu boards at San Churro’s Highpoint store marks an important step in the brand’s digital transformation journey. Vision One Technologies, in partnership with Amped Digital, delivered a high-quality, scalable solution that enhances customer engagement, streamlines content management and aligns with San Churro’s modern brand aesthetic. This project not only improves the efficiency of menu updates but also positions San Churro for future growth, as the digital menu board system can easily be replicated across other stores in the franchise.
