San Churro, Head Office
San Churro is an Australian-owned chocolateria franchise, specialising in the traditional Spanish delicacy, churros. The churros (Spanish doughnuts) at San Churro are hand-crafted in-store using a traditional recipe and delivered straight from the Spanish churrera to your plate, served with cinnamon sugar and only the best couverture chocolate.
- Digital Signage
- Content Development
- Menu Boards
San Churro enters the age of digital menu boards.
Looking to enter the digital menu board space, San Churro contacted Vision One partners Amped Digital to begin their nation-wide rollout, starting first with a test-site installation at their head office. In partnership with the team at Amped Digital, Perth, Vision One were entrusted to deliver digital menu board installation works at San Churro’s head office in Fitzroy, Melbourne.
- Digital Transformation: To transition San Churro from traditional printed menus to dynamic digital displays that enhance the customer experience.
- Enhanced Visual Appeal: To create visually engaging menu boards with 4K UHD picture quality that showcase San Churro’s offerings with vivid colors and clarity.
- Seamless Content Management: To implement a user-friendly, network-based content management system (SignageLive) for easy and efficient updates of menu items and promotions.
- Future-Proofing for Scalability: To design a flexible solution that can easily be replicated across other San Churro locations as part of their national rollout.
- ClientSan Churro/Amped Digital
- DateJune 2021
- Products UsedSamsung QM Series Digital Signage Display Panels, Vogels Menu Board Bracket, SignageLive Software
Serving up sweetness: San Churro's digital transformation begins with dynamic menu displays.
Our technicians installed four Samsung QM Series Digital Signage Display Panels using a Vogels Digital Menu Board bracket. The Samsung QMR Series delivers stunning 4K UHD picture quality with non-glare technology, offering up to a billion colours for vivid, lifelike images with exceptional clarity. With its sleek, slim design and integrated cable management, these displays are seamlessly adaptable to any environment. Additionally, Samsung’s SMART Signage Platform 6.0, combined with the embedded MagicINFO Player S6, enables straightforward content management and playback, eliminating the need for an external set-back box or PC.
To facilitate content playback, Vision One configured each Samsung panel to access and display network-based content through SignageLive via System on Chip (SoC) technology.
- Increased Customer Engagement: The high-resolution displays attract attention, making menu items and promotions more appealing to customers.
- Efficient Menu Updates: The digital solution allows San Churro to easily update menu content in real-time, ensuring accurate pricing and promoting limited-time offers.
- Consistent Brand Presentation: The sleek design of the Samsung QMR Series panels provides a polished and modern look that aligns with San Churro’s brand identity.
- Cost and Time Savings: By reducing the need for printed menus, San Churro saves on printing costs and time spent manually updating static boards.
The installation of the test digital menu boards at San Churro’s Fitzroy office marks an important step in the brand’s digital transformation journey. Vision One Technologies, in partnership with Amped Digital, delivered a high-quality, scalable test solution that has the capability to enhance customer engagement, streamline content management whilst remaining aligned with San Churro’s modern brand aesthetic. This project not only improves the efficiency of menu updates but also positions San Churro for future growth, as the digital menu board system can easily be replicated across different stores in the franchise.
