A digital information display system building company is conducting a large-scale project of installing information-delivery signage at Seoul Metro stations, which are crowded all the time. In order to grab the attention of people quickly passing by, it was essential to choose a display with not only a clear image but also balanced color and high resolution from any angle.
“Since it is a large-scale project – installing 500 information delivery signs at 112 Metro stations – we chose LG’s product. LG’s IPS technology has a vivid and lifelike quality. It has no variation or color distortion and its color depiction is very detailed. Moreover, considering the large number of people always present where the signage was to be installed, the IPS panel was perfect for the project since it displays a clear, even image from any viewing angle.”
The LG product used for the project is the webOS 65-inch model just launched this year. As SoC Built-in model, it can play contents simply by plugging a USB without separate media player, making it easy to change and update contents.
Signage can be used as an effective advertising medium, carrying information about nearby shops. The contents can be updated easily and consumers can receive information about the shops close to the station on a wide screen display with a high-quality picture.
The public offered many favorable reviews about the signage at the Seoul Metro stations:
“The quality is absolutely fantastic with the best resolution and clarity.”
“It is the real No.1.”
“It seems to be displaying really vivid images.”
As usability is enhanced, the signage that accurately delivers diverse information through a vivid, high resolution display is becoming a popular advertising medium.
Along the passageway from Trade Center station to COEX, there is an eye-catching digital signage tunnel. Whereas the previous lighted advertisements at stations were static, the digital signage displays attention-getting video advertisements as well as media art.
The media tunnel, made of 126 55-inch IPS interconnected digital signage displays together reaching a total length of 27m, has created the biggest media advertising space in Korea. In addition, it has an action recognition program and interactive contents, enabling various communications with users. The space filled with LG digital signage is gaining attention for its increased advertising effectiveness thanks to its live contents and outstanding interior effect.
A video wall made of LG digital signage can also be seen at the exit of Gangnam station, which has the highest floating population. The applied model is the 55WV70MS, which has improved visibility due to its shine-out technology that provides a clear image even under direct sunlight or bright lighting. Although nine screens are used to compose one large display in a 3×3 format, the entire display overwhelms the space thanks to the ultra-slim bezels, combining to create an immersive viewing experience.
On either side of subway exit stairs, there is a 55-inch display that gives the impression of a photo frame due to the slim bezel. These displays provide up-to-the-minute information as people pass by, and thanks to the IPS panel they can be read from any angle.
A large video wall near the exit and display advertising board next to the stairs provide realistic and vivid contents benefiting the public by presenting necessary information and allowing corporations to maximize their promotion efforts.
LG Digital Signage not only offers advertising solutions but also adds beauty and value to any place. Its advanced technology has displays that are so visually appealing they serve as media art.
