Luxury fashion retailer Neiman Marcus has started rolling out its MemoryMirror by MemoMi — a digital signage mirror that lets shoppers look at themselves in different outfits and compare looks.
The first deployment was in the retailer’s Walnut Creek, California, location, and more deployments are scheduled for San Francisco and Dallas stores.
According to the company, the MemoryMirror captures images and video of everything shoppers try on, allowing customers to see outfits side by side as well as a 360-degree view. The images can be shared via email and social media, or with a sales associate for future recommendations.
MemoMi and The Neiman Marcus Innovation Lab (dubbed the iLab) worked together for several months to develop a product that was unique to Neiman Marcus, according to the companies. Significant research was done on user behavior and developing the interfaces to create the best overall experience. A special sales associate interface was added to allow associates to send personalized recommendations to customers directly from the Mirror.
“Superior customer service starts with a great overall experience. The Memory Mirror allows our customers to capture a variety of still and video images that can be shared with friends and allow the customer to see how an outfit looks front and back and while moving,” Neiman Marcus Group CMO Wanda Gierhart said. “The initial introduction resulted in an immediate and positive reaction, and we’re looking forward to delivering this unique experience to more customers as we roll it out into additional stores.”