Close

1800 240 777 sales@visionone.com.au

Tag Archive for: projection mapping melbourne

Creative Agency Uses Epson Projectors for Projection Mapping

Creative Agency Uses Epson Projectors for Projection Mapping

A US advertising agency has used some of Epson’s most advanced large venue projectors to deliver interactive work for its clients.

Creative agency All of It Now, based in San Francisco, has been using Epson Pro G and Z-Series projectors to develop amazing visual displays and sophisticated projection mapping designs.

The firm, which offers live digital video production, interactive design and 3D production, recently used some of the Pro Z-Series projectors to create a 60′ x 80′ planetarium-style projection mapping installation at the space-themed Fun Fun Fun Fest in Austin, Texas.

Danny Firpo, managing partner at All of it Now, said projection mapping was in a constant state of change.

“Projection mapping is an ever-changing thing – it has evolved a lot,” he said.

“The surface being projected on has very specific interplay and communication with the image being mapped, bringing it to life. The vibrant images from Epson projectors have allowed us to create some really special displays – everything from large-scale building mapping to atmospheric projecting on a tree.”

All of it Now chose to work with Epson projectors for their mapping displays because of the bright colours they offer within their class. “Specifically, the Epson Pro G and Z-Series large venue projectors have outperformed other projectors with a 20-30 percent higher lumen rating,” said Mr Firpo.

“One of the really great features we’ve found with the Epson Pro Z-Series specifically is the SDI input – being able to use the same cables that we use for cameras,” he added.

“Being able to have a motorised zoom and motorised focus helps with setups with less than an hour of turnaround time. And the interchangeable lenses on the Pro G and Z-Series have given us the flexibility to take the same projector and multiple lenses to troubleshoot and solve problems on the fly.”

Make Anything Your Canvas: Projection Mapping Content

Make Anything Your Canvas: Projection Mapping Content

Video appearing on large objects is nothing new. For decades, Times Square in New York has had video monitors on the sides of buildings. What is becoming more common, with the advent of stronger projectors, is making the building itself a screen.

In a process called projection mapping, a 3D model of a building is made, then this model or map is entered into special software that allows video designers to “wrap” images that are projected back onto the original surface. This requires very high resolution, high lumen projectors and often more than one projector to cover a large surface. The result is a stunningly clear image and new levels of creativity.

 

The Disney Way

When it comes to creativity and innovation, the Walt Disney Company often leads the way. We spoke with Chuck Davis, Principal Technical Director at Creative Entertainment for Walt Disney Parks and Resorts, and he told us that the concept was actually born in Disneyland.

There are three singing statue busts in the Haunted Mansion, which debuted in 1969. Originally the illusion was done by projecting a head shot of the singer that was perfectly cut out to match the surface. Chuck tells us, “Disney pioneered the process of taking specific imagery that is designed to highlight or augment or work with the surface that it’s projected onto. Walt Disney Imagineering has been working on this for a long time.”

 

Let’s Celebrate

Fast Forward to the present and Disneyland’s 60th Anniversary Celebration. The creative team took 18 months to develop a fully immersive outdoor show called “Disneyland Forever”. Davis says, “We wanted to tell the story of what Disneyland was about. We projection mapped on the castle with super high accuracy.” But because of the way Disneyland is laid out, not every guest can see it during the fireworks show, so he tells us that they projection map onto “It’s a Small World” and even the 80 ft high Matterhorn. Davis continues, “We projection mapped the entirety of Main Street. Each block is a 4K shot, so literally Main Street is a 16K video image.”

 

Erik Koehler is the Senior Video Designer for Creative Entertainment at Walt Disney Parks and Resorts. He gives us the technical specs on the hardware: “Those are all separate systems and we tried to keep all the pixel densities similar across all the surfaces. It requires three totally different systems with totally different lenses to achieve that.” Koehler tells us that all of the projectors are by Christie (link is external). They chose the Boxer 4K30 for the Matterhorn. There are four Roadster HD20K-J’s to cover the castle. Main Street is longer but the throw is shorter so they use 14 projectors.

 

A Green What?

Both men say they the key to the process is the Hippotizer (link is external) from Green Hippo). This is the processor that seams the images together and software that allows for the creation of 2D images laid over large 3D objects.

Chuck Davis says that there are three ways to think about the process, “We can just project on the object like it’s a flat screen. We put textures and things on there. Second, using the Hippo itself to do shrink wrap, we can take a 2D image, project it onto the model detail and then we can start moving it around.”

Additionally, he says they can add barriers within the animation to make objects appear to follow the building’s exterior. “There’s a scene in the show where balloons start popping up. They are flying in the air and they bounce off the contours. They bounce off a ramp, bounce off the veranda and one hits a little bit of the turret and then flies off into the air.” Davis continues, “The third thing we can do, that people are most amazed by, is that we can animate in 3D on a 3D and it looks like the building is doing something that it can’t do. It looks like it’s getting squashed or blown up or flipping over or doing crazy things. We play with your eye and trick you into believing that these crazy things are happening.”

Erik Koehler designs the systems and he says that the greatest limitation they face is the size of the images and the speed of their processors, “The size of that file is the tricky part. You can’t go too big because then it becomes too burdensome on the video server to playback live.”

 

Look East To The Future

Davis and Koehler say that what we’ve seen at Disneyland is just the beginning. Their team is working on 4K resolution they are moving that way very rapidly. Chuck Davis says, “We’re opening a new park in Shanghai. It features the largest castle ever built. We’re working on a show that will have 18 4K projectors. It’s the largest canvas that we’ve ever projected on in terms of pixels. Green Hippo has never done anything this large and they are the king of the industry.”

Video Projection Mapping: Battersea Power Station Annual Party

Battersea Power Station Development Company invited Drive to create an awe-inspiring visual experience to raise awareness for the iconic buildings spectacular redevelopment.

Drive utilised the very latest technologies and innovations to seamlessly integrate Battersea’s annual party and celebrate the buildings past, present and future with a multidimensional, silent, projection mapping show.

In front of an audience of thousands of headphone-clad guests Battersea Power Station came to life thanks to 360,000 lumens of light and inspiring, immersive visuals.

View our new 2024 product & solutions catalogue!